# About me
I'm a product builder, designer, manager and strategist.
My sweet spot is combining strategic leadership with high priority IC work across multiple disciplines and stakeholders to build and ship innovative technology products.
My methodology draws on Design Thinking, Product Management, User Research and Agile. I heavily use prototyping and storytelling, and I thrive in R&D initiatives with high ambiguity.
Most recently, I have helped build an enterprise B2B SaaS business for custom garment production from being the founding PM to leading all Prod-Dev.
Read on to learn about my work at Unmade, my side projects and previous clients.
# My career at Unmade
Global brands like New Balance, Ralph Lauren and Decathlon use Unmade to offer custom products with low MOQs (Minimum Order Quantities), short lead times and high RFT (Right First Time) production — reducing errors, rework and waste.
Unmade's configurator drives over 3000 different products. Over 6 million designs have been created with it. I led our product strategy focussed on customer growth and user experience.
Unmade's configurator drives over 3000 different products. Over 6 million designs have been created with it. I led our product strategy focussed on customer growth and user experience.
I led and oversaw multiple projects with significant impact on customer activation and onboarding speed.
I led and oversaw multiple projects with significant impact on customer activation and onboarding speed.
I played a leading role in making the product work for the teamwear segment, resulting in significant revenue growth.
I played a leading role in making the product work for the teamwear segment, resulting in significant revenue growth.
Unmade creates manufacturing data for over 100,000 items per month. I led our roadmap to balance new features with scalability.
Unmade creates manufacturing data for over 100,000 items per month. I led our roadmap to balance new features with scalability.
Unmade is integrated into over 17 global garment manufacturers. I've been to most of them to inform our factory product.
Unmade is integrated into over 17 global garment manufacturers. I've been to most of them to inform our factory product.
I worked on most of the product from the ground up, from initial concept to launch and iterations.
I worked on most of the product from the ground up, from initial concept to launch and iterations.
Unmade was acquired by Hi-Tech Apparel in 2024.
Unmade was acquired by Hi-Tech Apparel in 2024.
Unmade's configurator drives over 3000 different products. Over 6 million designs have been created with it. I led our product strategy focussed on customer growth and user experience.
Unmade's configurator drives over 3000 different products. Over 6 million designs have been created with it. I led our product strategy focussed on customer growth and user experience.
I led and oversaw multiple projects with significant impact on customer activation and onboarding speed.
I led and oversaw multiple projects with significant impact on customer activation and onboarding speed.
I played a leading role in making the product work for the teamwear segment, resulting in significant revenue growth.
I played a leading role in making the product work for the teamwear segment, resulting in significant revenue growth.
Unmade creates manufacturing data for over 100,000 items per month. I led our roadmap to balance new features with scalability.
Unmade creates manufacturing data for over 100,000 items per month. I led our roadmap to balance new features with scalability.
Unmade is integrated into over 17 global garment manufacturers. I've been to most of them to inform our factory product.
Unmade is integrated into over 17 global garment manufacturers. I've been to most of them to inform our factory product.
I worked on most of the product from the ground up, from initial concept to launch and iterations.
I worked on most of the product from the ground up, from initial concept to launch and iterations.
Unmade was acquired by Hi-Tech Apparel in 2024.
Unmade was acquired by Hi-Tech Apparel in 2024.
Request portfolio access to learn more.
Request portfolio access to learn more.
I was the founding PM, later Head of Product & Design and am now leading all product development. I've always been a player-coach, working as an IC on high priority projects while also leading teams.
My time at Unmade falls into 4 chapters:
Joining as founding PM driving 0 to 1 product discovery, R&D and design of the product.
Building the product mangagement and prioritisation culture when we got the first enterprise customers.
Scaling up a product & design function when we found PMF in the teamsports industry.
Working closely with the founders and leadership on the sale and subsequent integration of the business.
Hal Watts (CEO and co-founder of Unmade) said:
Martin was instrumental in the company's whole journey.
Hal Watts
CEO and co-founder of Unmade
You can learn more about Unmade here.
# Team leadership
I have managed designers, PMs and software engineers. My focus is on building empowered teams that are outcome-focused and cross-functional. I'm a player-coach, and I'm hands-on with my teams when needed.
See below what direct reports have said about me.
One of Martin's greatest skills is his ability to explain an incredibly complex concept using simple and easily digestible content.
Georgia Nightingale
Senior Product Manager · Worked in Unmade's product & design team
Martin's ability to think deeply and strategically, combined with his genuine investment in his team's success, truly sets him apart.
Zoe Findlay
Senior Product Designer · Worked in Unmade's product & design team
Martin is a rare talent who combines deep technical expertise with exceptional leadership and communication skills.
Luke Rivoire
Senior Product Manager · Worked in Unmade's product & design team
# UX for Internet of Things
When connected devices and the "Internet of Things" were in their infancy, Claire Rowland invited me to contribute to one of the first ever text books on how to design for this new class of products.
Drawing on my background in industrial design and my expertise in interaction design and UX I wrote two chapters focussed on providing the right methodologies and insights for successful and highly user-friendly products.
This is what the book looks like,
give it a spin:
# Playground & Side projects
I enjoy coding and building things, and am always tinkering with technology - software or hardware.
This is a collection of recent prototypes, digital sketches and other experiments.
Raincloud
An exploration of calm technology through a single purpose connected rain warning device.
Business Model Playground is a tool for exploring pricing, sales and cost scenarios.Link
Business Model Playground is a tool for exploring pricing, sales and cost scenarios.Link
I enjoy playing with AI prompts by collecting AI remixes of my portrait.
I enjoy playing with AI prompts by collecting AI remixes of my portrait.
Testing different image depth estimation models using three.js.Link
Testing different image depth estimation models using three.js.Link
# Past client work
- Senseye
Design sprint for version 1 of predictive maintenance software. - Sky Mobile
Create a research-informed vision for the best mobile network experience - The Automobile Association
Create and execute a strategic plan for improving the mobile app portfolio. - Tesco
Build an interactive prototype of the new Clubcard mobile app. - Tesco
Create a research-informed vision for grocery shopping UX on tablet. - The Goodwood Estate
Envision new potential revenue streams supplementing the events business. - Vertu
Design coaching during the transition from Symbian to Android. - Nokia
Identify opportunities in the growing IoT and wearable markets. - LG Electronics
Ethnographic research with audiophiles to inform the hi-fi product strategy. - Phonak
Usability testing a new hearing aid fitting software with audiologists.
Companies
- Unmade
Director of Product Development
Head of Product & Design
Senior PM
Founding PM - Method
Design Lead - Fjord / Accenture
Senior Designer - Random International
Designer - Frog Design
Designer
Want to learn more or discuss opportunities?
Book a coffee chat with me