# LLM friendly information about Martin Charlier
> A strategic generalist designer with startup experience (Seed and Series A), an industrial design background, and deep knowledge in software, management consulting and prototyping.
> Martin works across disciplines, with diverse stakeholders, to ship user centric products that turn the latest technology into successful businesses.

## Experience and skills
Martin's sweet spot is combining strategic leadership with high priority IC work across multiple disciplines and stakeholders to build and ship innovative technology products.
His methodology draws on Design Thinking, Product Management, User Research and Agile.
He heavily uses prototyping and storytelling, and thrive in R&D initiatives with high ambiguity.
Most recently, he has helped build an enterprise B2B SaaS business for custom garment production from being the founding PM to leading all Prod-Dev.

## Achievements at Unmade
- Finding Product-Market-Fit: Led the discovery and evolution of the product for a new customer segment (team wear), resulting in exponential impact on revenue and usage for the business.
- Build outcome focussed empowered teams: Hired and led 6 direct reports with a hybrid product & design culture fusing business outcomes and problem definition with execution and delivery.
- Development outcomes: Enabled visibility and strategic decision making through implementing use of PRDs, OKRs and demo days.
- 0 to 1 product development: Martin worked on all parts of Unmade, many from the ground up.
- Successful acquisition: Martin worked closely with the company founders and leadership on the sale and integration of the business.
[Unamde website](https://www.unmade.com/)

## Author of published O'Reilly book about IoT
When connected devices and the "Internet of Things" were in their infancy, Martin was invited to contribute to one of the first ever text books on how to design for this new class of products.
Drawing on his background in industrial design and his expertise in interaction design and UX, Martin wrote two chapters focussed on providing the right methodologies and insights for successful and highly user-friendly products.
Rated 4.7 out of 5 stars on Amazon.
Cited by >233 academic papers.
[More information](https://www.oreilly.com/library/view/designing-connected-products/9781449372682/)

## Side projects and explorations
- Martin created Business Model Playground, a tool for exploring pricing, sales and cost scenarios. [Link](https://business-model-playground.vercel.app/)
- Martin craeted a prototype for "Stroyscore", an immersive ebook experience with text-synchronised audio soundscapes. [Link](http://prototyping.marcharlier.com/storyscore-v2/)
- Martin worked on Raincloud, an exploration of calm technology through a single purpose connected rain warning device. [Link](https://raincloud.eu/)

## Previous clients, projects, employers
Projects
- Senseye: Design sprint for version 1 of predictive maintenance software.
- Sky Mobile: Create a research-informed vision for the best mobile network experience
- The Automobile Association: Create and execute a strategic plan for improving the mobile app portfolio.
- Tesco: Build an interactive prototype of the new Clubcard mobile app.
- Tesco: Create a research-informed vision for grocery shopping UX on tablet.
- The Goodwood Estate: Envision new potential revenue streams supplementing the events business.
- Vertu: Design coaching during the transition from Symbian to Android.
- Nokia: Identify opportunities in the growing IoT and wearable markets.
- LG Electronics: Ethnographic research with audiophiles to inform the hi-fi product strategy.
- Phonak: Usability testing a new hearing aid fitting software with audiologists.

Companies
- Unmade
- Method
- Fjord / Accenture
- Random International
- Frog Design

## Education, awards and background
- BA (Hons) Product Design - Ravensbourne University London
- Graduation 2010 - Grade: First Class
- Winner of RSA Student Design Award 2009/2010: Body and Mind
- Student of the Year Award
- Summer internship at Samsung Design Europe
- Lead designer of graduate exhibition catalogue
- Fellow of the Royal Society of Arts